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There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit.

Joico has a name for this remarkable energy. We call it “Joi.” Joi is at the heart of everything we do.

Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. At Joico, passion for beauty and art meets science - every product represents perfect combination of both.

Product lines are designed to meet different needs for every type of hair, purpose of treatment, and always both for the consumer and professional use.

“The joi of healthy hair” is our promise and our commitment.

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